Thursday, January 15, 2009

Sook Bringing Social Networking To The Kitcchen


Cooking without borders, a new and innovative way to spice up the kitchen, the Sook does just that. Created in 2008 by Adam Brodowski, a design student in Georgia at Savannah College, for the Electrolux design lab competition. The Sook is a wireless kitchen assistant that essential displays and shares recipes through networking over the internet. What first attracted me to this design was the beauty in its simplicity, and the aesthetic-usability is really enhanced by this. It's clean cut lines, and crisp black colour attract the consumer far before they know what the product is, already setting them for the state of mind that they will like this product. The accessibility comes from the fact that it is connecting people through the net, and by default making it available to many people, although not all. I also like the fact that the Ockham's Razor concept can be applied in the sense that all features of the product will be used, and there are no unneeded components, it is precise and to the point. Performance vs preference are a two for one deal with this concept because the whole purpose is to aid in the kitchen, you can use it to make a chef out of anyone, and to make a good chef even better. over all it leaves the consumer with a positive cooking experience, and its easy on the eyes, which is something that most people can appreciate.

Photo credits.
http://www.motherinc.com.au/magazine/frontpage/904-frontpage/471-amazing-design
http://www.yankodesign.com/2008/09/19/make-dinning-delicacies-with-ease/

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